With very humble beginnings and an even more humble bank account, Morgan Music slowly began to grow. With a true heart for bluegrass music, Mike pursued Martin Guitars until late in the first year when his first major dealership, with Martin, was established. The first order came in; two Martin D18’s and an HD28, (quite an investment for Mike at the time), all three guitars sold on the same day as their arrival. Soon, along with a friend, Mike started taking instruments and accessories to local bluegrass festivals and word of a true bluegrass music store quickly began to spread.
As the business grew, so did the need for additional help and in 1984, Mike hired his first employee, Dan Kuse. "Times were a' changin", as Bob Dylan would say, and new product lines were added, including Roland Keyboards, Peavey Electronics, Gibson Guitars and Pearl Drums. With this diverse expansion, people from all musical backgrounds began to discover Morgan Music.
Times were good and Morgan Music was growing. Soon, the small little shop was exploding (literally) at the seams and a change was in order. Mike found a nice little corner lot with an old house on it that looked like it had good potential. Figuring that it was time for him to move out of the back of the store, he moved the old house to the south end of town for his residence, and soon construction began on the new store. By 1986, Morgan Music had a new home in its' current location. In a cautious move, part of the building was rented to another business, a computer store, just to help offset the new expenses.
In 1994 more space was necessary to accommodate live sound and lighting products as sound reinforcement was becoming a big part of our business. Following that lead an addition was added to the north end of the store and The Morgan Music Sound Showroom was born. This almost doubled the size of the showroom and added much needed storage and workspace. It also allowed us the ability to offer permanent sound and multimedia design, consultation and installation in churches, schools and auditoriums.
1998, not long after the expansion to accommodate the new Sound Showroom was completed, Morgan Music said goodbye to the computer store next door, knocked down the remaining wall and our last major expansion and remodeling project was completed. If there were to be anymore expansion, it would have to go through the roof! Unknowingly at the time, this would later prove to be a reality.
The next major change in the Morgan Music saga came in 2000, when Alvin Deskins, the flat-topped banjo player, bought a portion of the business, effectively doubling the bluegrass presence of Morgan Music. Alvin helped to steer Morgan Music’s acoustic business firmly back towards its bluegrass roots. Under Alvin’s tenure, Morgan Music routinely became one of Gibson’s top-five national dealers of bluegrass instruments.
Morgan Music continued to grow into the new millennium when, in 2008, disaster struck. On September of that year our store was completely destroyed by fire as the result of a van, being driven at a very high rate of speed by a 'very high', (or intoxicated), driver crashed through the front window of the store, came to a stop in the middle of the showroom floor and burst into flames. The resulting fire burned the store to the ground along with nearly all of the inventory in the store. (see pictures). In a few short days however, Morgan Music was open for business in a temporary location a couple of blocks away while demolition and re-construction began.
August 2010 - New Construction is completed! Guess you could say “out of the ashes and like a rising Phoenix,” the new Morgan Music building is bigger and better than ever! With over 13,000 sq. ft., our brand new showroom is stocked full of the finest music instruments, gear and accessories; from electric guitars, amps and gear to drums, percussion and keyboards to a complete selection of brass and woodwind instruments. Complete pro audio and sound system design, sales and installation, too! Plus, we have one of the finest selections of acoustic instruments in the country - which has earned us the reputation as home of 'The Great American Acoustic Shop'! Acoustic guitars, banjos, mandolins, resonators and fiddles by top-of-the-line makers like Gibson, Hopkins, Yates, Sullivan, Bourgeois, Collings, Martin, Taylor and more!
Today we have a world-wide customer base that includes everyone from the weekend picker to top professional players, from aspiring beginners to seasoned pro (and YOU are in that list somewhere)! Our friendly, knowledgeable staff is here to help you realize the most satisfaction from your musical endeavors.